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Celebrities attract glamour and hardly have any private life. They are surrounded by fans and their own team.


It is tough for them to steal some moments away from the glitz and the glamour. In such a case if they wish to travel for a holiday and explore a tourist destination, they need to safeguard their privacy.

They also travel on shoots or meetings where they need to ensure their comfort and travel stress-free.

Celebrity travel is getting popular these days. It’s a business opportunity that tour operators should tap though it's vital they understand the needs and requirements of celebrities travelling for various reasons.

Also, tour operators should have the best travel management software to take care of celebrities’ travel requirements.

1.  Knowing the reasons for travel

Celebrities travel for various reasons, some of which could be -

• Professional reasons – shoot, conference, interview, award functions, etc.

• Leisure – holiday with loved ones to take a break from the hectic schedule.

• Solo trip – they might wish to go on a solo trip to revisit their idea of life, write or get away for some time and introspect.

• Artists often feel uncomfortable being among people all the time. So, they need to spend time by themselves. It is a trend these days to go on a solo trip. 

• Tours that you pitch to celebrities should be planned based on the reason for travel.

• Let’s say a celebrity is planning a trip with his family or loved ones.

• You should meet the client and understand the family’s preferences, likes and dislikes.

• If they are going for a shoot or conference ensure that the hotel, they stay in is near the location so that they don’t spend time and energy travelling.

• Celebrities live a hectic life so they expect their hotel stay to be comforting.

• If the celebrity is travelling solo, you should probe more about the reason to travel solo; it might be for self-discovery or adventure.

• Suggest a travel tour accordingly. Here you are not merely a travel agent or tour operator.

• In fact, you become a travel consultant giving suggestions best for your client. The key is to co-create the travel plan.

   

2. Exclusive offers – celebrity is your brand ambassador

• Celebrities for whom you book the tour are not just your customers but brand ambassadors.

• When they experience your service and return home happily, they would surely refer you to their colleagues and connections.

• This can help to grow your business.

• Your celebrity clients will have connections that can be of great use to your business.

• You can also extend some discounts or offer a free tour to a celebrity and ask for a few references that could boost your business.

   

3.  Create special moments

• Let’s say a celebrity decides to travel on a marriage anniversary. You can ask what surprises can be planned for the spouse.

• Alternatively, you can also plan surprises from your end as well.

• A place that is special for the couple can be visited or a romantic dinner as a complimentary gift can be arranged.

• Everyone loves the feeling of being special.

• These are unforgettable moments that you create for your client who eventually hit a connection with your team.

• This emotional connection can be the beginning of many more trips in future and a source for references too.

   

   

4. Security and hygiene

• Celebrities are highly valued. They have many assignments and projects to execute and have plans that run into crores.

• So, they are extra careful about their health. If they are unwell their projects get stalled, and quite often companies or producers have to face losses.

• So, ensure the celebrity clients that you take utmost care of security and hygiene.

• You should have experts who can provide apt security facilities to them.

• Once they trust that you provide the best security and hygiene facilities, they are bound to return back to you for many more trips.

• They will recommend your travel service to their connects as well.

   

  

5. A byte for social media

• The key is to take efforts to understand the celebrity well.

• Once you provide a memorable experience the celebrity will prefer your travel services.

• Request them to provide video feedback, which you can share on your social media accounts. You need due permission from them. But this is like endorsing your service and the belief that your travel service is worth experiencing.

• In the digital world where your customers are visiting various social media accounts to find the best tour operator or travel agent this confidence shown by a celebrity works in your favour.

• Over and above this a tour operator needs to have travel CRM software and should know the methods of successful destination management.

• This helps to understand customers and plan customized tours for celebrity travel.

   

ETOS provides travel management software that boosts your business opportunities. So, get in touch with our team and request a FREE DEMO.