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Every marketer in this world knows about short video format content like TikTok, Reels, YouTube Shorts, etc., but only a smart marketer knows how to use this to any brand's advantage!
We are digital consumers who consume content digitally in various forms every day. Every millennial is familiar with these apps and what they are because they have built their names through these mediums.
Content creators are shining and growing everywhere because they have leveraged this and continue to take advantage of it in this content-driven world!
If you are a tour operator or a travel business looking to grow organically on the internet, you should know the power of TikTok, Reels, and YouTube Shorts to reach your audience.
You should always keep up with the new trends in the market and see where your audience is active the most. If your audience is most active on Instagram, you should make attractive travel reels; if it's on YouTube, you should start making short videos that give insights about the destination in an alluring way that catches the attention of your users.
At the end of the day, everyone visiting your page or looking at the video is engaging with the content that you are putting on the internet, which is helping with its reach. The higher the reach of your content, the more free traffic you will get.
Still, confused about how this can be useful for you?
Let us give you some stats that will be an eye-opener for you!
- TikTok has over one billion monthly active users, with around six new users joining every second.
- 67% of users say TikTok inspires them to shop—even when they weren’t planning to do so.
- When it comes to engagement, Instagram Reels is far ahead of all other short-form video apps, with an average session viewing time of 53 minutes worldwide.
- When Instagram content is considered "share-worthy," 86% of users say they'll buy it, try it out, or recommend it.
- Around 2.1 Billion Monthly Active YouTube Users are there worldwide.
Even though these stats are helpful and motivating to create content and promote it on these channels, let's not forget the 3 important aspects of content creation!
1. Engaging videos
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The attention span of consumers is up to 8 seconds. Now, in these 8 seconds, you need to grasp their attention.
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Either the cover image/first frame or the start of your video, or the heading, needs to be compelling enough to make the consumer stay and watch the whole video.
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Since the attention span is very low, short video format content has been getting popular globally because it is easily consumable and less time-consuming.
2. Consumable content
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This is one of the key aspects that you need to keep in mind while making Instagram reels or TikTok videos for your travel business.
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The algorithm differs and keeps changing from time to time, so you should make sure you are up to date with the trends.
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The end user shouldn't find it difficult to understand what you are trying to convey; it should be very easy for them to understand and consume whatever information you have decided to put out there.
Some of the things that you can be sure of are:
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Readable font
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No complex sentences or hard-to-understand words.
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Crisp and interesting communication
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Attractive-looking videos or pictures
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Clear CTA's
3. Reusable + Shareable
- The more engaging your content is, the more people will want to share it. Making shareable content will help your travel business get tonnes of organic traffic.
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Let us give you an example to explain this better!
You have organised a tour to India and are looking to promote it organically. To make this possible, you decide to make a short video on "Top places to visit in East Africa," add trending music to it and post it on YouTube Shorts, TikTok videos, and Instagram Reels.
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Since your content has your website info and is short and consumable, people start sharing it with others and start engaging with it, providing it with a wider target audience and reach, which might get you inquiries in the near future and be your doorway to FREE organic traffic!
- Once you start making content regularly and generating more hot leads, you might end up needing travel software in the near future to manage your business more efficiently!
Let us introduce you to ETOS travel technology that has enabled tour operators, online travel agents, DMCs, etc. in more than 30 countries to rely on technology.
Book a FREE DEMO with our experts to know the benefits of integrating software technology into your business and choose from our vast product line!
