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All extraordinary things are created with a desire to provide and with a vision to do so.
The beginning of Puratech was the same, with a visionary working from his flat, unaware that he would one day establish a technology company providing software solutions.
Puratech got its name by combining the last four words of an Indian deity's name ASHAPURA, with the term TECH, in the belief that goddess Ashapura will always bless, strengthen, and grow Puratech.
This marked the beginning of a journey followed by a vision to build an IT company without any fear.
How was ETOS formed?
After working hard every day - all round the clock, Puratech developed a solid product for the BFSI segment that escalated the company's growth and opened a lot of new doors. Slowly and steadily the company built its base and established its name.
All of the hard work paid off in 2011 when the team was given the opportunity to cater to the TRAVEL industry and build an entirely new product. The product was distributed to various companies in the Maldives and its success led to the start of another vertical in Puratech dedicated to travel technology, and it was named ETOS.
ETOS started with a new product line specific to the travel niche with a vision for excellence in providing customer support and commitment without excuses and compromise.
Today, after 12 years of dedicated hard work the company has empowered and acquired many talented individuals that work towards a common goal to make ETOS a global brand.
Our Core Values
Goal-oriented
At ETOS, we believe in hard work and focus to accomplish goals. Being goal-oriented is what drives our team to excel in their fields.
Capability Enhancement
Every individual is capable on their own. We believe in enhancing one's capability by motivating them through processes and taking responsibility for their actions.
Simplicity
Whether it is with our products, design, or processes we believe in the elegance that simplicity carries. Our professionals believe in keeping everything simple and uncomplicated just like our products.
Excellence
We at ETOS thrive to be our best versions. We continuously try to motivate and help our people to deliver to the best of their capability. Striving towards excellence and not limiting ourselves.
Collaboration
We believe collaborating on projects is a learning experience that aids in the growth of every individual. There are a lot of things that one can learn while collaborating, It's the key to moving forward.
Thought Behind Creating ETOS Design
"It's more than what meets the eye"
Customers see a logo and a brand name, but no one knows the insights, the backstories, or how it came into existence. Similar is our story while creating ETOS.
A lot of thought has gone into the idea, design and the colours used to form ETOS. All the elements used are carefully considered and placed with an idea to represent what we stand for as a company.
Every individual goes through phases of change that lead to growth in their life. ETOS logo has done the same and has evolved as its best version.
The all-new logo of ETOS represents a colourful globe communicating our vision to establish a global presence in the future.
We have used a few elements of our previous logo in crafting our new one to signify growth and change, it shows that we are taking forward all the important lessons that we learned along the decade that helped us grow.
We changed and moved forward with time incorporating new technologies.
The colourful ribbon present in the logo is our way of saying that our products will tie and pair up perfectly with your system. A ribbon is flexible and easy to use, as our product offerings.
At the start of new beginnings (during inaugurations) a ribbon is cut to symbolize the start of something new, we at ETOS trust the process of new beginnings and believe that our products are a start of a new journey for every company.
While we colourfully explain our virtues and have crisp attention to detail in everything we do, our passion for innovation and creation enables us to drive and deliver travel technology in this digital economy!
Connecting our products through design!
The colours from our globe flow into our product offerings elegantly, each narrating a different story. Our products inspire our design!
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The pink colour ribbon takes the form of a location pin, capturing the essence of what exactly a destination management company is. DMC24 is designed for destination management companies to provide them with localized and destination-specific solutions.
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UMRAH360 Green ribbon transforming itself in the shape of a holy Kaaba, the UMRAH360 software is for Hajj and Umrah tour operators. |
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OTA1 Identical to an online tour operator, the blue ribbons resembles a person. OTA1 is a fully automated online travel booking and reservation system.
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CRM1 Lending a helping hand and support in this digital economy for your company to better manage customer relationships and supports in a comprehensive manner. Two hands adjoining infinite possibilities is what our orange & blue CRM1 logo signifies.
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TMC1 Wherever you travel, your suitcase follows. The ribbon (as seen in the logo) has taken the shape of a suitcase representing corporate travel. Since TMC1 is an enhanced self-booking experience for several corporate clients.
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Villa360
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Visuals are an effective way of communicating what your brand is all about and its values, just like our different colours and ribbons show our diversity and culture. The reason behind using the ribbon in the logo for our product offering is that even though the market for each product is different, each of them is unique, flexible, easy to use, and together they form ETOS.
In the travel technology industry, ETOS has built a presence over the years that enables tour operators, DMCS, inbound travel agencies, etc to elevate in the growing economy.
ETOS is your travel technology partner that you can rely on.
